A discussion about trends in digital strategy, content marketing, and what’s happening at LeftIris
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The 2016 Presidential Race has provided a window that peers into heart of America. For the communications community, it’s offered a unique look at how to hack the media. Yes, I’m talking about Donald Trump – the master of manipulating public discourse in the modern day.
In fact, if you ignore the incendiary words and focus on the tactics he’s employing there is a lot to learn. Here are a few, quick observations that we all ought to remember as we improve our own communications:read more
Even if you do, your content marketing should have a long-term strategic vision that builds relationships over time. But, while 88% of B2B marketing use content marketing, only 32% have a documented strategy.
So in case you miss on the that viral hit (and you most likely will), these five steps will help you build a strategy that can get you to where you want to go and make the journey well worth it.read more
We all know the drill – the team rallies together, the meeting organizer assures everyone to speak openly, and participation is encouraged from all. The meeting starts and BOOM – the loudest people dominate the discussion, all while flowers, stick-figures and grocery lists are scribbled on notepads by the rest in frustration. And while a good idea or three may have been generated, one must question how many amazing ideas were muted by shapeless brainstorming sessions.
There must be a better way!read more