DukeBluePlanet.com was developed to become the storytelling channel for all things regarding the Basketball program – its history, impact, players, and community. While available to the public, the website, its content, and social media strategy has been critical in steering the program’s brand for recruiting purposes – an honest, insiders view of Blue Devils Basketball – attracting 14 players that have gone on to become NBA stars.
The Blue Devils have continued their legacy of success on and off the court since the launch of BluePlanet, including 2 National Championships. While the success of the program is, without a doubt, the result of unparalleled coaching and Blue-Chip talent, BluePlanet has been the team’s chronicle able to capture each victory in a manner no other NCAA program can rival.
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DukeBluePlanet.com was developed to become the storytelling channel for all things regarding the Basketball program - its history, impact, players, and community. While available to the public, the website, its content, and social media strategy has been critical in steering the program's brand for recruiting purposes - an honest, insiders view of Blue Devils Basketball - attracting 14 players that have gone on to become NBA stars.
The Blue Devils have continued their legacy of success on and off the court since the launch of BluePlanet, including 2 National Championships. While the success of the program is, without a doubt, the result of unparalleled coaching and Blue-Chip talent, BluePlanet has been the team's chronicle able to capture each victory in a manner no other NCAA program can rival.
HIGHLIGHTS | |
|
TESTIMONIALS | |
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