Duke Men’s Basketball  //  BluePlanet.com

// PROJECT OVERVIEW

DukeBluePlanet.com was developed to become the storytelling channel for all things regarding the Basketball program – its history, impact, players, and community.  While available to the public, the website, its content, and social media strategy has been critical in steering the program’s brand for recruiting purposes – an honest, insiders view of Blue Devils Basketball – attracting 14 players that have gone on to become NBA stars.

The Blue Devils have continued their legacy of success on and off the court since the launch of BluePlanet, including 2 National Championships.  While the success of the program is, without a doubt, the result of unparalleled coaching and Blue-Chip talent, BluePlanet has been the team’s chronicle able to capture each victory in a manner no other NCAA program can rival.


// THE WORK


// OUTCOMES

HIGHLIGHTS
  • Viral Sensation – After 10 seasons there are now nearly 1,000 videos and over 27 million views on YouTube alone.
  • Top Ranking – Duke Blue Planet and its content marketing efforts have helped sustain the Blue Devil’s legacy of top recruiting classes over the last 10 seasons:
    • #1 Overall (1)
    • #2 Overall (4)
    • Top 10 (5)
TESTIMONIALS
  • “David and his team have provided Duke Athletics, and specifically Duke Basketball, with excellent results over the years. He and his company have been an integral part of our branding efforts. I would highly recommend his services.” – Jon Jackson, Senior Associate AD at Duke University Athletics
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// BLUEPLANET.COM

DukeBluePlanet.com was developed to become the storytelling channel for all things regarding the Basketball program – its history, impact, players, and community.  While available to the public, the website, its content, and social media strategy has been critical in steering the program’s brand for recruiting purposes – an honest, insiders view of Blue Devils Basketball – attracting 14 players that have gone on to become NBA stars.

The Blue Devils have continued their legacy of success on and off the court since the launch of BluePlanet, including 2 National Championships.  While the success of the program is, without a doubt, the result of unparalleled coaching and Blue-Chip talent, BluePlanet has been the team’s chronicle able to capture each victory in a manner no other NCAA program can rival.

// THE WORK
// OUTCOMES
HIGHLIGHTS
  • Viral Sensation – After 10 seasons there are now nearly 1,000 videos and over 27 million views on YouTube alone.
  • Top Ranking – Duke Blue Planet and its content marketing efforts have helped sustain the Blue Devil’s legacy of top recruiting classes over the last 10 seasons:
    • #1 Overall (1)
    • #2 Overall (4)
    • Top 10 (5)
TESTIMONIALS
  • “David and his team have provided Duke Athletics, and specifically Duke Basketball, with excellent results over the years. He and his company have been an integral part of our branding efforts. I would highly recommend his services.” – Jon Jackson, Senior Associate AD at Duke University Athletics